Seafood Sustainability

Simply stated, our sustainability mission is to promote the well-being of our customers, employees, communities and the global environment. We have a seafood procurement policy aimed at improving the sustainability of our seafood. This effort has culminated in the Responsible Choice label for many of our fresh seafood offerings.

USDC Inspector

PDI has a USDC Inspector on our site five days a week to help us maintain quality standards for our seafood storage. The seafood products we receive from all over the world are inspected and verified before they are shipped to the customer.

What is sustainable seafood?

Sustainable seafood comes from sources, whether fished or farmed, that can maintain or increase production in the long-term without jeopardizing the structure or function of affected ecosystems.

Seafood Procurement Policy

As a Hy-Vee company PDI sells high-quality seafood to retail grocery stores that not only is safe for consumption but also is harvested or raised in a manner that provides for its long-term viability ( sustainability) while minimizing damage to the environment and other sea life.

Fresh and Frozen Seafood

We supply fresh and frozen seafood to Hy-Vee stores that is rated as a Green 'Best Choice' or a Yellow 'Good Alternative' by the Monterey Bay Aquarium's Seafood Watch program, certified to an environmental standard equivalent to these ratings, or sourced from credible, time-bound improvement projects.


Traceability in seafood supply chains is essential and PDI ensures that our seafood is from legal and verifiable sources. We are committed to implementing industry best practices in traceability and working with our seafood suppliers to adopt more robust traceability systems.

Social Responsibility

As a company we expect our seafood suppliers to uphold human rights principles and take appropriate steps to identify, prevent and mitigate abuse including human trafficking and forced labor.

Recognition for Conservation Leadership

Hy-Vee has consistently ranked highly in sustainability in Greenpeace's annual Carting Away the Oceans (CATO) report, coming in at #5 in 2014 and at #3 in 2015 and #2 in 2018.

John Rohrs
Seafood Manager

Brian Sauve
USDC Inspector